Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.
That’s what people do who love you. They put their arms around you and love you when you’re not so lovable.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Give assistance not advice in a crisis.
If you want your eggs hatched, sit on them yourself.